Paramount+ has a problem—its biggest titles are shows and movies that everyone has already seen.

However, everyone connects with media differently. They consume from unique angles—some of which, far more interesting than others.

For some people, movies are motion pictures. TV is television.

So, we created crazy interpretations of classic Paramount+ titles in an effort to encourage fans to rewatch their favorites under a new lens.

A lens under which Everything is Something More.

OOH

SOCIAL

On social media, we’ll start deeper conversations around movies and specific episodes of Paramount+ shows.

Our interpretations will enlighten some and infuriate others, leading to constructive conversations about popular Paramount+ titles.

STREAMING / EXPERIENTIAL

We’ll introduce a new browsing mode to the Paramount+ interface, replacing each synopsis with a brief description of what the shows are really about.

LETTERBOXD

Through a collaboration with Letterboxd, we’ll encourage cinephiles to write reviews online, expressing their own personal interpretations.

Written and designed by Griffin Martin.