Gen Z isn’t drinking alcohol.
But in their abstinence, they lose out on a truly unique human feeling.
A feeling that cannot be experienced by their generation’s greatest rival in the job market: AI.
The Uncomputably Human feeling of Miller Lite.
OOH
VIDEO
EXPERIENTIAL
We developed an AI companion that doesn’t understand anything about drinking — proving the Uncomputably Human nature of Miller Lite.
Written and designed by Griffin Martin.
