Musicians are emotionally vulnerable—sometimes so much that they destroy their own instruments.

Regardless of how your guitar breaks, the nearest Guitar Center opens at 11am.

OOH

SOCIAL / EXPERIENTIAL

We’ll recruit relaxed, indie musicians like Mk.gee and Faye Webster to end their live shows smashing their guitars onstage—sparking curiosity and confusion amongst fans, who quickly flee to social media.

Upon exiting the concerts, fans will find the answers they’re looking for—displayed on billboards outside the venues.

Written and designed by Griffin Martin.